Tobacco is the largest product category in convenience, but sales are declining across the country. One of the primary reasons is Illicit tobacco, which costs all Canadians, but particularly convenience retailers. Across Canada, c-store operators are paying the ultimate price in terms of declining sales and lost revenues. While fewer people are smoking, that is not the whole story–contraband tobacco is a major issue in all communities. Find out what JTI is doing to advocate for and support c-store operators coast to coast to coast.