Oscar Nyemb, currently serving as Director of Category Management and Commercial Data at Red Bull Canada, spearheads a transformative approach to leveraging commercial and shopper data in the business planning process. His primary focus is on implementing enduring strategies for long-term growth within the energy drinks category in collaboration with customers. Previously, as Senior Manager of National Category Growth at Labatt Breweries of Canada, Oscar successfully drove expansion initiatives for the alcohol category, encompassing both beer and beyond. At Arterra Wines Canada, he held the position of Senior Manager Insights for Eastern Canada, leveraging data and business intelligence to sustain wine and spirits categories growth. With a foundational background in market intelligence from Agropur and retail analysis at Groupe Casino, Oscar brings a distinctive skill set to his role. Oscar started his career 17 years ago at ACNielsen, where for 3 years he was consulting with CPG organizations, offering valuable insights and recommendations for sales and category growth. Oscar holds a bachelor’s degree and a master’s of Science in Marketing from the Toulouse School of Management (France).