Full Name
Jeff Doucette
Job Title
General Manager
Company Name
Field Agent
Speaker Bio
Jeff Doucette is the Founder and General Manager of Field Agent Canada. Powered by over 275,000 Canadian shoppers armed with its proprietary smart phone app, Field Agent provides brands with a range of innovative and inexpensive services to help them win at retail. This includes retail audits, shopper insights, digital sampling programs and ratings and reviews.

A graduate of Dalhousie University, Jeff started his career in the Consumer Packaged Goods industry at the age of three, growing up in a gas / convenience store. He then spent 11 years in a range of retailer-facing roles at both Unilever and L'Oreal, including working with sales teams from over 50 countries. In 2008, he founded Sales Is Not Simple Inc., a consultancy designed to help brands be successful at major retailers. Jeff is also a regular contributor to Western Grocer magazine and other industry publications. He lives in Calgary and has two young children.