Full Name
Colleen Cronin
Job Title
Managing Director
Company Name
Shopper Marketing Media
Speaker Bio
Colleen Cronin brings 25-plus years of media and marketing strategy, competitive analysis and consumer and media research expertise to her role. Shopper Marketing Media’s data-led innovative solutions integrate in-store, digital, and mobile media, helping brands and retailers connect with customers, in meaningful ways, driving engagement and boosting sales. In terms of leadership abilities Colleen, led her own marketing strategy consultancy for over a decade impacting revenue growth for 40-plus clients. Retail industry expertise ranges from electronics, alcohol, grocery and convenience to sports and housewares. Prior to her consultancy, Colleen was Director of Research for a few national broadcast networks. Colleen is a graduate of Rotman School of Business MBA Essentials, Executive Program and holds a certificate in Design Thinking from IDEO University.