Amedeo Catenaro is the Senior Director of Franchising and Real Estate for INS Market, a Canadian-owned and operated convenience store franchise serving communities since 1994. He leads franchise development and site selection strategy, working closely with entrepreneurs to identify high-potential markets, secure strategic locations, and support long-term store performance.

With a strong background in retail growth and real estate strategy, Amedeo focuses on building scalable franchise systems grounded in data-driven site analysis, demographic evaluation, and landlord partnerships. In collaboration with INS Market’s operations team and external partners, he also supports thoughtful store design and technology integration that enhance operational efficiency and promote safe, well-managed retail environments. Committed to sustainable expansion and community integration, Amedeo helps franchisees establish resilient, profitable stores that strengthen neighbourhood retail across Canada.