Full Name
Margaret McKellar
Job Title
Brand Strategy, Innovation and Customer Experience
Company
Kantar Canada
Speaker Bio
Margaret McKellar leads Brand Strategy, Innovation and Customer Experience at Kantar Canada. Margaret sparked her interest in consumer behaviour over 25 years ago as a marketer at Unilever and innovator Corby Spirit and Wine. At Kantar, Margaret works with clients across several sectors to understand people and unlock growth opportunities through developing a compelling brand purpose and ensuring consistency in all touchpoints. Kantar is the world’s leading data, insights, and consulting company.
Margaret McKellar