Margaret McKellar leads Brand Strategy, Innovation and Customer Experience at Kantar Canada. Margaret sparked her interest in consumer behaviour over 25 years ago as a marketer at Unilever and innovator Corby Spirit and Wine. At Kantar, Margaret works with clients across several sectors to understand people and unlock growth opportunities through developing a compelling brand purpose and ensuring consistency in all touchpoints. Kantar is the world’s leading data, insights, and consulting company.